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We met Owen, the owner of a local renovation company, he challenged us with turning around his current PPC advertising campaign that was bleeding cash and had virtually no return.
• Analyze current campaigns to uncover areas of weakness that we could turn into new opportunities.
• Install new tracking throughout the site that would enable us to monitor calls, on-site conversions, and conversions that occurred from potential prospects entering a model home or community.
• Develop a new geo-targeted ad campaign from the ground up including a combination of contextual ads, display ads, re-marketing ads, call-only ads and YouTube video ads.
• Directed the client in building a more conversion friendly website and landing pages to maximize conversion rates.
• Developed an A/B testing strategy to continually optimize for higher conversion rates.
The owner of a roofing company who had been in business for over 17 years tasked us with the challenge of increasing their revenue without increasing visitor levels. Providing their current traffic was qualified, they thought there had to be a way to increase revenue by increasing conversion rates alone.
• Research the current market to find opportunities to entry that would differentiate the client from current market leaders.
• Design a conversion-ready website that was poised to convert traffic into sales.
• Develop a complete digital marketing strategy for traffic generation including PPC, organic search, and email marketing.
• Plan and develop A/B split tests to aid in ongoing conversion optimization.
• Develop a 12 month promotional calendar to take advantage of monthly & seasonal opportunities.
• Setup and manage PPC campaigns using Google Ads to drive quality traffic to the site.
Generate leads via application form fills and phone calls for a national service provider while decreasing overall cost per conversion.
• Design & develop landing pages to maximize the conversion for traffic we would be directing to the site.
• Rebuild the entire Google Ads account starting with a reliable structure segmented by location and service.
• Develop them specific ad campaigns and ad groups to increase relevancy and messaging.
• Install new tracking throughout the site that would enable us to monitor calls and application form fill conversions.
• Setup strategy for A/B split tests on landing page elements.
A small multi-state service provider of heating, air, and plumbing was seeking rapid expansion across a broad coverage area. With so many other service providers in the region, they were finding it hard to gain ground toward their goals. They tasked GRYND with helping them increase brand awareness and leads at a target cost per lead no higher than $63.
• Directed the client in rebuilding of a new conversion friendly website
• Develop individual landing pages to maximize conversion opportunity
• Install sitewide tracking that would enable us to accurately monitor performance
• Develop a strategy for A/B testing that would be used to further optimize conversion rates
• Implemented a comprehensive location specific Google Ads campaign to drive traffic to the landing pages & website
A local renovation company and wanted to increase awareness and generate leads. The objective was to acquire new quality leads at the lowest CPC possible in an effort to boost sales.
• Develop landing pages that would be used in combination with targeted Google Ads campaigns.
• Install tracking throughout the site to monitor conversion performance of the campaigns and allow for remarketing to any interested parties.
• Develop multiple geo-targeted pay-per-click ad campaigns including a combination of contextual ads and remarketing ads.
• Developed an A/B testing strategy to continually optimize for higher conversion rates.
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